Consistent data also helps reveal big trends in your sales process! Average number of sales conversations needed to sell Common Reasons for Lost Deals Sales Cycle Length Average transaction size Overall success rate Total pipeline value Get the most out of your data and improve your CRM return industry leads on investment (ROI). Consistent data helps you reduce your cost of customer acquisition and retain customers longer. CRM industry leads Best Practice 3: Use Data Hygiene to Drive People to Use Your CRM What if your team doesn't use your CRM even though it has all the features you technically need? Why wouldn't people use a tool that was tailor-made for them? Lack of training Complexity and exaggeration . Fear of corporate surveillance Unclear value for reps These problems are more common than you think: 83% of industry leads executives say the biggest challenge is getting people to use CRM 22% of reported issues with CRM are due to poor user adoption 40% of sales reps don't even use their CRM and rely on more traditional tools So how do you drive both user adoption and data hygiene ? Turn it into a game.