The first step is to create an email template , or structure, that will contain your latest blog posts from time to time. You can use a template saved in the My Templates section or create it from scratch. How? 'Or' What? Enter BEE, MailUp's built-in email editor, and choose one of many templates with a default structure . What you need to create is: A header A sort of cover image for the email that makes the email recognizable week after week. A footer To communicate the contact details of the brand sending the email and offer the possibility to unsubscribe or share on social networks. Here is the model we use as an example:
The email template 2. Insert the personalized lines Now that we have the skeleton, we can continue with inserting custom rows: Click on Lines in the menu on the right in BEE Click on the drop- down menu Click Search Content , the new list item that lets you access new custom line commands. Custom lines This screen will appear: E-Commerce Photo Editing Service Custom lines Select the source with your content (in our case blog posts) Select the layout , choosing between rows that are stacked on top of each other, side-by-side, or arranged in rows of three and four (we chose the first option in our example) Select image position (top, right, left, etc.) Personalized lines in MailUp Choose whether or not to repeat the selected layout and the number of repetitions (in our example we repeat the layout three times, imagining that we will have three weekly news to communicate) Once the lines have been refined, you have two choices:
Add latest content To automatically fetch the latest content in chronological order that has been uploaded to the source Finding and ordering content This is an important innovation, as it allows you to manually choose the content to insert and the order in which to place it. We chose the latter method for our example because we want to insert the Christmas message first; although it is not the most recently published article, it is the most relevant to our audience. Personalized lines in MailUp After choosing content blocks, you will find them in the menu on the right. Personalized lines in MailUp Now just drag the lines into the body of the email . This is what the email looks like with the previously chosen settings: The full email 3. Refine layout and content in detail Is there anything that does not convince you in the newly created layout?